Almost half of customers have left a vendor due to poor digital trust: Report

Forty-seven percent of consumers have stopped doing business with a company after losing trust in that company’s digital security, according to new research from certificate authority and cybersecurity vendor DigiCert.

The findings, which have been compiled in the company’s 2022 State of Digital Trust Survey, also revealed that 84% of customers would consider switching if they were to lose trust in a company, with 57% saying switching would be likely. The survey was administered as a phone and email survey to 400 enterprises and 400 consumers around the world.

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