TCS gives Blackhawk Network an edge with Microsoft Cloud

Blackhawk Network is shaping the future of global branded payments — from QR code payment solutions and retail gift card programs to tailored incentives and reward programs. 

The Silicon Valley-based company has been expanding its global footprint through numerous creative acquisitions. While each brought a wealth of benefits, the acquired companies’ existing processes and platforms challenged Blackhawk Network’s ability to optimize and scale its go-to-market strategy. 

To address this issue, Blackhawk turned to TCS. With its extensive cloud experience, TCS transformed Blackhawk’s ERP and CRM systems in tandem, enabling the sales of one set of solutions and services to a global customer base at scale.  

In this case study, Blackhawk Network’s Cara Renfroe joins Tata Consultancy Services’ Rakesh Kumar and Nilendu Pattanaik to explain how TCS transformed the gift card company’s customer engagement and global operations on Microsoft Cloud.  

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Cloud Computing, Financial Services Industry, IT Leadership