Customer identity and access management (CIAM), a subset of identity access management (IAM), is used to manage authentication and authorization of account creation and login process for public facing applications. To helps organizations compare their needs against the options in the market, CSO prepared a list with the top seven vendors in the market.
To decide for the right CIAM product, organizations must balance the ease of the login experience with a kaleidoscope of business goals for how customers sign-in and leverage their accounts. Marketers want to collect data about customers and their devices. Privacy officers want to ensure the data collection process is fully compliant with privacy regulations. And security and risk professionals want to ensure the integrity of accounts and minimize fraudulent usages of customer credentials.